Dr. Oetker

I was Lead Digital Designer responsible for creating Dr. Oetker’s sustainability masterbrand and Vanilla Values hub on their corporate website, as well as additional pages for Rainforest Alliance and Vegan hub. Showcasing their commitment to environmental responsibility, social impact and vanilla farmers across the world, the website’s design is engaging and seamless, using original imagery and providing a visually appealing user experience. It highlights the company’s goals and initiatives in promoting sustainability, emphasising products aligned with environmental goals such as organic ingredients and recyclable packaging. Through interactive features and informative content, users can explore sustainability initiatives, access resources and learn about Dr. Oetker’s positive impact. The website encourages customer participation and reflects the company’s dedication to sustainability. A suite of deliverables was developed for the launch, including static and animated social posts, and campaign videos.