Rick Butler

Digital Designer.

Design with purpose.

Where accessibility,

content and motion

shape experience.

WHAT I DO/

I support agencies, studios and in-house teams with design that combines structure, story, and motion. Whether it’s brand & campaign rollouts, interactive prototypes, or full Webflow builds.

WEB DESIGN/
ui ux design/
Brand Design/
Motion design/
Interaction design/

SERVICES/

I’m a Senior Digital & Motion Designer with 20+ years of experience creating thoughtful design systems, branded content, and interactive storytelling across platforms. From websites and campaigns to brand rollouts, I bring clarity, structure and motion to every brief.

Web Design

Visual thinking, designed with intent.

From impactful one-pagers, to narrative-led microsites and ecommers sites, I design accessible websites that combine clarity with craft. I work in both Figma and Webflow, focusing on structure, motion, and performance. I create UX flows, wireframes, and responsive layouts, and either hand off dev-ready Figma files or build directly in Webflow. Every site is designed to load fast, scale well, and work across all screen sizes, with accessibility considered from the start.

Branding for Digital

Identity with impact.

I build digital-first brand identities and toolkits that adapt across platforms and teams. Whether you need a campaign look and feel, presentation system, or full brand rollout, I create flexible visual systems that stay consistent without being rigid. My work often includes social content, internal comms kits, and design systems that ensure your brand stays consistent across all touchpoints.

Motion Design

Stories that move.

Motion should support the story, not distract from it. I design purposeful motion for product UI, campaign content and interactive sites using After Effects, Lottie, Rive and Webflow. For brand content I create campaign videos and motion graphic and for the web, micro-interactions, transitions and scroll-based motion that elevate the experience while keeping performance and usability in check.
For devs, I supply motion specs, prototypes and guidance for seamless implementation.

UX/UI Design

Intuitive by design.

I design user-first interfaces that are easy to use, accessible, and scalable. Starting from user flows and wireframes, I create clean, responsive UI systems built in Figma, with logical structure, component libraries, and dev-aligned naming. I follow accessibility best practices and always ensure that handoff is smooth, whether you’re shipping fast or building long-term systems.

Content Design & Storytelling

Your story, beautifully told.

I help structure and design content so it’s clear, engaging and aligned with the brand and stakholders. Whether working with a strategist or solo, I shape layouts that guide the user, make space for hierarchy, and support clarity. I often collaborate with writers, transforming complex data into effective data viz on content-led websites, editorial pages, internal platforms, and campaign storytelling, blending type, structure and motion for maximum impact.

PROCESS/

(01)

Discovery

We start with a conversation — what are you trying to say, and who are you saying it to? I dig into your goals, message, users, and tone of voice. Together, we map out a structure, visual direction, and motion plan to bring it all to life.

(02)

Design

Using Adobe, Figma, Rive and After Effects, I craft a design that balances clarity with energy — combining typography, layout, and motion to tell your story across breakpoints and platforms. I focus on accessibility, hierarchy, and feeling.

(03)

Build or Handoff

Depending on your needs, I either build your site in Webflow or deliver a clean, ready-to-dev handoff with documentation, system tokens, and motion specs. You get something scalable, strategic, and sharp.

(04)

Design that guides, moves, and resonates

I bring over two decades of experience crafting thoughtful, purposeful design. Every project starts with structure — what story are we telling, and how can we make it both intuitive and unforgettable?I blend systems thinking with visual storytelling. That means accessible layout, considered motion, and sharp design decisions — rooted in strategy and delivered with polish.

Clients & Sectors/

Over the years, I’ve worked across a wide range of sectors — each with unique demands and audience needs.

E-commerce, Lifestyle & Consumer Brands

Product storytelling, campaign creative, and responsive UI for Amazon, McDonald’s, Dr. Oetker, Zip, Euronics, Reesink, Instanta and Toro.

Technology, Science, Automotive & B2B

UX/UI design, data visualisation, and sustainability reporting for GM, Ford, Booz Allen, JLR, AT&T, EY, John Inns Centre, Birla Carbon, Kawasaki and Deoleo.

Corporate & Enterprise

Internal platforms, digital communications, and brand storytelling for Springer Nature, Nestlé, Holcim, and Medtronic.

Luxury, Food & FMCG

High-end design and marketing content for food, beverage, and lifestyle brands with a focus on sustainability, including Gnaw, Deoleo, Dr. Oetker, De’Longhi, ABF, Red Bull, Cargill and Nestlé.

Health, Sustainability & ESG

Accessibility-first digital design and content strategy for climate action platforms and health-focused initiatives from Nestlé, Holcim, Medtronic, Wallgate and WBCSD.

Education & Public Sector

Campaign design, web content, and print communications for academic institutions and public sector clients including Springer Nature.

Editorial & Publishing

Interactive reports, content design, and infographics for Springer Nature, Army Benevolent Fund, and science communication projects.

NGOs & Purpose-driven Brands

Platforms and storytelling around sustainability, social justice, and the SDGs for organisations like WBCSD, BCTI, GID, and ESG-focused initiatives.

Branding & Campaigns

Development of visual identities and multi-channel creative for clients across tech, retail, education, and lifestyle sectors.

Rick Butler

Selected projects

What I do

Web Design

Branding for Digital

Motion Design

UX/UI Design

Content Design & Storytelling

How I work

Discovery

Design

Build or Handoff

Design that guides, moves, and resonates

E-commerce, Lifestyle & Consumer Brands

Technology, Science, Automotive & B2B

Corporate & Enterprise

Luxury, Food & FMCG

Health, Sustainability & ESG

Education & Public Sector

Editorial & Publishing

NGOs & Purpose-driven Brands

Branding & Campaigns

Let’s chat