GM

General Motors wanted to reposition its brand as a future-forward leader in sustainability. The ask was to create a long-scrolling digital experience that told a compelling story, combining facts, visuals, and interactivity, without overwhelming the user. I worked with the GM design and content teams to build a rich, component-based layout system that could flex across devices while maintaining narrative clarity. The design leaned on layered sections, large-format visuals, and animated transitions to guide users through GM’s goals, innovations, and commitments. The final result was an immersive storytelling platform that elevated GM’s ESG message and gave the brand a credible, confident digital presence, well beyond a traditional PDF report.