Wunderkind

I joined Wunderkind to help evolve its brand and digital presence, with a focus on clarity, consistency, and expression through motion. The work spanned homepage design, brand development, communication graphics, and hero animation development, all aimed at better articulating how the platform works and what makes it distinctive. I developed an updated brand direction which moved away from character illustration into more emotive and bold photograph, while ensuring the brand held together across every touchpoint. A key part of the approach was introducing a simple, ownable brand device: a single accent colour used to signal action, performance, and “Wunderkind in motion.” This idea was carried across web, animation, and supporting materials to create a more unified brand experience. Alongside digital work, I also developed print and document design.