Nestle

I was part of a diverse team that partnered with Nestlé to broaden the reach of their “Creating Shared Value” strategy by making the content more accessible to a wider range of stakeholders, such as investors, employees and consumers. The approach involved developing a more conversational tone of voice and incorporating relatable brand case studies to engage with the audience. I provided strategic guidance on the website’s structure, user journey and audience types, ensuring a user-friendly design and content. The resulting layout is both accessible and easy to navigate, complementing the conversational tone of voice. A suite of deliverables was developed for the launch, which included designing and animating over 100 social posts and campaign videos to assist in the launch of the new website content over a two year period. A fully digital, responsive and accessible Net Zero infographic was created to support the campaign, with the goal to drive users to both the report pages and website sections, resulting in a significant increase in traffic and strong engagement with the downloadable PDF.